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[BUSINESS] · United States · 10 sources

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FTC orders nine companies to disclose data use in pricing and pay

The U.S. Federal Trade Commission (FTC) has issued orders to nine major companies, including Walmart, Target, Uber, Lyft, DoorDash, Instacart, Delta Air Lines, United Airlines, and JetBlue, to provide detailed information regarding their use of personal data. The inquiry aims to determine if these firms use consumer information—such as location, browsing history, and income—to implement personalized pricing for products and services.

Additionally, the FTC is investigating whether ride-sharing and delivery platforms use the personal data of gig workers, including phone usage and acceptance history, to set compensation rates. FTC Chairman Andrew Ferguson stated the agency intends to “scrutinize the opaque methodology” used to determine costs for consumers and pay for workers.

In response to the orders, Delta Air Lines stated it has “zero tolerance for discriminatory or predatory pricing” and does not use individualized offers based on personal data. JetBlue also noted that its fares are determined by demand and availability rather than personal information. The companies have 45 days to respond to the orders, and the FTC maintains the authority to compel compliance through federal court.

Entities

Andrew Ferguson · Delta Air Lines · Federal Trade Commission · Uber · Walmart

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