Fuji Television expands FOD SHORT drama app into 10 Asian markets

Fuji Television has expanded its vertical short-form drama application, ‘FOD SHORT’, into 10 new Asian countries and regions, including Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, Myanmar, India, the Philippines, and Brunei. This expansion brings the service's total international reach to 13 territories, following previous launches in North America and the United Kingdom.

To support this growth, the company is implementing multi-language support, including English, Chinese, Thai, Malay, Hindi, Vietnamese, Burmese, and Indonesian, alongside localized user interfaces. The platform aims to serve as a ‘global expansion hub’ for Japanese intellectual property (IP), facilitating not only the distribution of Fuji Television's original content but also supporting partner companies and international co-productions.

FOD SHORT, which launched in Japan in July 2025, previously ranked first in both app revenue and downloads for short-drama publishers in Japan according to Sensor Tower. The company has set a long-term goal to expand the service to over 100 countries.