Fujifilm and Jetour launch breast cancer awareness campaigns in Kenya and UAE

Fujifilm Middle East & Africa has launched its ‘Pink October’ initiative in Kenya to promote breast cancer awareness and early detection. In partnership with various healthcare institutions, the campaign emphasizes the importance of routine mammography screening and timely diagnosis. The initiative includes community activations, such as a ‘Wall of Hope’ at Kenyatta National Hospital, and highlights Fujifilm’s digital mammography technology.

In the UAE, Jetour UAE and Elite Group Holding partnered with Medcare Hospitals for the ‘Drive with Purpose’ campaign. This month-long initiative encouraged women to prioritize regular screenings by offering discounts on breast health screening packages to customers who booked Jetour test drives. The campaign featured educational talks led by medical specialists at showrooms and wellness events designed to foster community engagement around breast health.