Fujiya launches new Heart Series campaign featuring Nana Suganuma

Fujiya is launching a new commercial campaign for its ‘Heart Series’ featuring professional golfer Nana Suganuma. The commercial, titled ‘Deliver, the Magic of the Heart!’, is scheduled to begin broadcasting nationwide in Japan on September 29, 2026.

In the advertisement, Suganuma undergoes a transformation into a ‘magical girl’ with pink hair and elaborate makeup after eating Heart Chocolate. The theme of the campaign emphasizes how the support of others can provide strength and smiles. Suganuma noted in an interview that the transformation was a fresh experience and discussed how fan support helps her feel ‘invincible’ during competitions.

Coinciding with the commercial launch, Fujiya will release a renewed version of its ‘Heart Cookie (Strawberry Chocolate)’. The updated product features increased strawberry flavor using Tochiaiika juice from Tochigi Prefecture, along with strawberry chocolate chips and freeze-dried strawberry pieces.