Fulvia Caliceti named Telefono Rosa Ambassador

Fulvia Caliceti, Marketing and Communications Director at Scarpe&Scarpe, has been named an Ambassador for the National Association of Volunteers of Telefono Rosa. The appointment was made during an annual gala in Rome.

The recognition highlights the impact of ‘Scelta D’, a corporate social responsibility project launched by Scarpe&Scarpe in May 2024 to combat gender violence. Through its network of over 130 stores, the initiative has raised 302,000 euros to support victims of violence, funding services such as counseling, legal aid, and shelters.

Beyond financial support, the project focuses on economic autonomy. Six women have already been placed into training and employment programs within Scarpe&Scarpe retail locations. Additionally, the partnership includes training for the company’s 1,300 employees, led by psychologists and lawyers to help staff recognize and prevent various forms of violence.