Functional ingredients enter bar and cafe menus

A new trend is emerging in the hospitality sector as functional ingredients, traditionally found in supplements, are being integrated into bar and cafe menus. In Italy, establishments such as Kauai by Virgin Active, Barry's Fuel Bar, and Zero Healthy Bar are offering smoothies and shakes enhanced with creatine, electrolytes, and amino acids like glutamine and BCAA.

This shift allows customers to customize beverages for specific functions rather than just post-workout recovery. The trend is also visible in London, where cafes like Atis and Elevate offer add-ons such as collagen, MCT oil, and lion's mane to their smoothie offerings.