Fundação Bradesco launches Father's Day campaign on education legacy

On Father's Day, the Brazilian non‑profit Fundação Bradesco, together with the agency Crispin, unveiled a campaign titled “Conexão.” The centerpiece is a documentary‑style film that follows Sandro, a maintenance employee at the school in Paranavaí, and shows how the institution’s free basic education enabled his children to earn scholarships to Insper and pursue university studies. Director Murilo Nogueira said the initiative demonstrates that “the father teaches the path, education takes you farther,” highlighting the role of family support in expanding opportunities. The campaign will be broadcast across open‑air TV, cinemas, digital platforms and DOOH screens for a month, and includes additional stories that explore the impact of education across generations.