Fuso Co., Ltd. launches Laito waterless tattoo sticker brand

Fuso Co., Ltd., a manufacturer based in Katsushika, Tokyo, has announced the launch of Laito, a new brand of tattoo stickers designed for daily use. Unlike traditional tattoo stickers that require water for application, Laito features a waterless application process, allowing users to apply them easily anywhere and at any time.

The brand aims to transition tattoo stickers from special-occasion items used at festivals or events into everyday lifestyle accessories, similar to makeup or jewelry. The stickers are designed with a matte texture to blend naturally with the skin and are intended to be layered or combined for personal styling.

Laito is scheduled to make its debut at the 20th LIFE×DESIGN exhibition held at Tokyo Big Sight from September 2 to September 4, 2026. Following the exhibition, the company plans to expand through e-commerce, pop-up stores, and select retail shops. The product is expected to launch commercially in February 2027 with a planned price of 638 yen (including tax).