Fustnot appoints Hideki Miyoshi as Representative Director and CEO

Fustnot Inc., a D2C company specializing in the wellness and beauty sectors, has announced a new management structure. Hideki Miyoshi has been appointed as the new Representative Director and CEO.

Miyoshi brings extensive leadership experience to the role, having previously held executive positions at Fast Retailing and JINS Holdings. His background also includes management roles within the RIZAP Group and serving as CEO for companies such as Trecente, Hotta Marusho, and Cefine.

Under this new leadership, Fustnot aims to accelerate the growth of its D2C brand business and strengthen its management foundation. The company is notably known for its compression wear brand, BELMISE, which has achieved significant sales and high rankings on major e-commerce platforms.