FuturaIM invests in digital laser technology for label production

FuturaIM, an online printing company, is expanding its technological infrastructure for label production with the acquisition of a Digital Laser Label Printer. This investment aims to meet evolving consumer demands where labels serve as strategic communication tools rather than just informative elements.

According to Willington Bekmer, CEO of FuturaIM, the new equipment can print up to 60 meters per minute and supports high-end finishes such as gold and silver hot stamping, matte lamination, and localized UV varnish. This technology allows for greater customization and brand positioning through enhanced visual elements.

The shift reflects broader market trends noted by the Brazilian Packaging Association (ABRE), where packaging now plays a vital role in connecting brands with consumers. Furthermore, a Euromonitor study indicates that 53% of consumers trust information found on labels and packaging, highlighting the importance of quality and design in consumer perception.