Fuzen Bio launches new cepoLAB campaign with Jeon Do-yeon

Fuzen Bio has launched a new advertising campaign for its premium bio-cosmetic brand, cepoLAB, featuring actress Jeon Do-yeon. The campaign centers on the concept of ‘Chogicho’ (初超), a keyword combining the Chinese characters for ‘beginning’ and ‘excellence’ to emphasize the importance of the initial steps in skincare.

The campaign consists of three segments: an introduction to the concept, a focus on using the product before basic skincare, and a segment on how the product enhances basic skincare. The featured product, the ‘cepoLAB Biogenic Essence,’ is designed as a pre-care essence to be used immediately after cleansing. It contains a 92.8% concentration of the bio-material ‘CLEPS’ and features a minimal formula of only five ingredients, excluding artificial colors, fragrances, and chemical preservatives.

Fuzen Bio developed the cepoLAB brand by expanding its research in cell metabolism and anti-glycation—originally focused on diabetes and anti-aging—into the field of skin health. Through this campaign, the company aims to establish a brand image that prioritizes the fundamental starting stage of skin management rather than focusing solely on specific skin concerns.