Fyffes achieves high brand awareness in Ireland, 85% consumer recognition

A Kantar consumer study shows that 85% of Irish shoppers recognise the Fyffes brand and 81% would consider buying Fyffes bananas. A separate report quotes 88% brand awareness and 83% purchase intent, underscoring the company's strong market position.

Fyffes attributes the results to its long‑standing presence in Irish households and recent marketing efforts such as the “Eat ’Em, Like ’Em, Love ’Em” campaign that placed its bananas on Dublin landmarks. The company says the data will guide future marketing strategy and support expansion into new markets.