GaaSyy criticizes media spotlight on nightlife industry and delinquent figures

Influencer and former politician GaaSyy has raised questions regarding the increasing media spotlight on individuals from the nightlife industry and those with delinquent backgrounds. His comments followed the sudden cancellation of a sponsored event at Meiji Jingu Stadium, which had included a ceremonial first pitch by KIHO, a popular cabaret club hostess and influencer.

GaaSyy suggested that society should reconsider the trend of centering entertainment around such figures, specifically noting that hosting nightlife-related events at professional baseball venues—where children are present—is inappropriate.

The discussion highlights a broader trend in digital content, exemplified by the YouTube program ‘LAST CALL’. The show, which focuses on cabaret hostesses, has amassed over 1 billion views, with approximately 75% of its audience being women. The popularity of such content is attributed to the dramatic, real-life narratives of participants, such as overcoming extreme hardships or dramatic life shifts, which viewers follow across various social media platforms.