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GAC enters strategic partnership with Villarreal CF
GAC has established a strategic partnership with the Spanish LaLiga club Villarreal CF, becoming its Official Automotive Partner. The agreement, signed at the Estadio de la Cerámica, includes the placement of the GAC logo on the left sleeve of the first-team match shirts during competitions in LaLiga and the UEFA Champions League.
As part of the collaboration, GAC will utilize the partnership to promote its European electric vehicle lineup, specifically the AION V electric SUV and the AION UT compact electric hatchback. The company intends to use fan engagement and brand experiences to strengthen its presence in the European market, which it views as a critical center for automotive innovation and low-carbon mobility.
Entities
GAC · LaLiga · Villarreal CF