GAC expands football partnerships with Melbourne City and Chelsea in Asia‑Pacific

Chinese automaker Guangzhou Automobile Group (GAC) announced a strategic partnership with Melbourne City FC, becoming the club's official automotive partner in Australia. Kevin Shu, GAC International Australia CEO, said the club's ambition mirrors GAC's goal to strengthen its market position, while Melbourne City CEO Brad Rowse highlighted the collaboration’s focus on community engagement.

GAC also secured a role as an official pre‑season tour partner for Chelsea FC in Hong Kong and Malaysia, supporting the men’s first team during their Asia‑Pacific tour. The partnership aligns with GAC’s broader strategy of using football collaborations to boost its brand across the region, building on previous partnerships with clubs in Australia, Mexico, Brazil and Colombia.