GAC Philippines named 2026 Breakthrough Automotive Brand

GAC Philippines has been named the ‘2026 Breakthrough Brand – Automotive’ in Kantar Philippines’ 2026 BrandZ Spotlight on Philippine Brands report. GAC is one of only two automotive brands honored in this year's report, alongside Toyota.

The recognition is based on Kantar’s Meaningful, Different, and Salient (MDS) framework, which evaluates brand equity through consumer research and financial data. GAC Philippines attributed the award to its market relevance, brand differentiation, and growth potential within the new energy vehicle sector.

According to data from the Chamber of Automotive Manufacturers of the Philippines and the Truck Manufacturers Association, electrified vehicles (xEVs) represented 15.3% of new vehicle sales in the first half of 2026. Additionally, a Kantar consumer survey from April 2026 indicated that 74% of respondents would consider purchasing an electric vehicle.