Galicia commerce incentive programs conclude with varying results

Two distinct commercial stimulus campaigns in Galicia have concluded, showing different levels of consumer engagement.

The Xunta de Galicia’s “Bono Activa Comercio” program, which allocated 2.5 million euros to subsidize purchases at small businesses, has exhausted its budget. Unlike previous years when funds were depleted within 48 hours, this year’s funds lasted until November 4. Local merchants noted the slower uptake, potentially due to recent holidays and a climate of economic uncertainty.

In the province of A Coruña, the Diputación de A Coruña’s “MercaNaVila” campaign, organized with the Federación Galega de Comercio, saw rapid consumption of its 5 million euro budget in just 18 days. The initiative mobilized 11.5 million euros in sales through over 200,000 operations and 102,000 downloaded vouchers. The program aimed to help local shops compete with large retailers and online platforms, seeing an increase in participating businesses to 1,143 establishments.