GALLERIANT announces brand refresh for men's fashion bags

The bag brand GALLERIANT, operated by Benbe, has announced a brand concept refresh focused on providing bags that allow adult men to dress stylishly. Building on its previous recognition as an 'Excellent' winner of the 'Bag of the Year 2021-22', the brand aims to enhance the elegance and dignity of its products for men aged 30 to 50.

The new direction emphasizes high-quality materials and sewing techniques to create designs suitable for both business and casual settings. A new collection of bags, including backpacks and mini totes, is scheduled for a pre-release project on the crowdfunding platform Makuake around August or September.