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Gallo launches new squeeze bottle olive oil in Brazil
Gallo, a leading olive oil brand in Brazil, has announced the launch of its new 'Gallo Do Seu Jeito' product line. The new format features a squeeze bottle equipped with a gold dispensing nozzle designed to allow users to rotate, squeeze, and dose the oil with precision.
The product is being released across major supermarket chains and e-commerce platforms throughout Brazil. The packaging is intended to encourage more frequent use during daily cooking processes, such as using it near the stove or for seasoning salads, rather than just as a finishing touch for dishes.
Marketing Manager Yasmin Roiter noted that the development of the new format included direct consumer insights, influencing aspects such as the product name, the choice of explanatory icons on the label, and the identified use cases.
Entities
Brazil · Gallo · Yasmin Roiter
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Gallo is the leading olive oil brand in Brazil. valor.globo.com · leianoticias.com.br · oglobo.globo.com
- [● 3 SOURCES] Gallo is launching a new squeeze bottle format called 'Gallo Do Seu Jeito'. valor.globo.com · leianoticias.com.br · oglobo.globo.com
- [● 3 SOURCES] The squeeze bottle features a gold dispensing nozzle designed to rotate, squeeze, and dose. valor.globo.com · leianoticias.com.br · oglobo.globo.com
- [○ 1 SOURCE] Marketing Manager Yasmin Roiter stated the product development involved direct consumer feedback. leianoticias.com.br
- [● 3 SOURCES] The new product is being distributed to supermarkets and e-commerce channels throughout Brazil. valor.globo.com · leianoticias.com.br · oglobo.globo.com