Game If You Are celebrates 10 years with fresh rebrand and Indie Friendly Initiative

Game If You Are, an indie‑game marketing agency founded in 2016 by former developer and journalist Lewis Denby, marked its tenth anniversary by unveiling a new visual identity and launching the Indie Friendly Initiative. The initiative offers low‑cost, off‑the‑shelf marketing packages aimed at helping very small development teams reach audiences in an increasingly crowded market.

Over the past decade the agency has supported titles such as Bear and Breakfast, Hauntii, Not For Broadcast and Brighter Shores, and has worked with publishers including Atari, tinyBuild and Amplified Games. It has also expanded into the indie tabletop‑RPG space, collaborating with companies like Hero Forge. The rebrand and new product line reflect the agency’s ongoing commitment to make game promotion accessible to creators of any size.