Gandia promotes Fira i Festes through concerts and regional outreach

Preparations for the Fira i Festes de Gandia are underway with cultural events and promotional activities. A large-scale concert featuring singer-songwriter Serafín Zubiri and the Unió Artístic Musical Sant Francesc de Borja recently took place at the Plaça del Prado, serving as a musical prelude to the official festivities.

In an effort to boost tourism and economic activity beyond the summer season, local political representative Víctor Soler conducted a promotional campaign in Valencia. The initiative aims to invite visitors to experience the 700-year-old tradition of the fairs and the iconic figure of the Tio de la Porra.