Gap features Southern University’s Human Jukebox in new campaign

The lifestyle brand Gap has featured the Southern University and A&M College Human Jukebox Marching Band in its new ‘Denim On Your Own’ campaign. The collaboration highlights the band as an example of individuality.

As part of the campaign, the band performed a soul-inspired rendition of Robyn’s 2010 single, ‘Dancing on My Own.’ The band, currently led by Dr. Kedric Taylor, is a well-known staple of Historically Black Colleges and Universities (HBCU) culture. The campaign features denim jackets customized with Southern University branding.