Gap Inc. announces A. P. C. collaboration and Old Navy Sport subbrand

Gap Inc. is implementing several strategic brand initiatives. The company has announced a collaboration with the Parisian brand A. P. C. to launch a 37-piece collection. The line features men’s, women’s, and accessory items, with a heavy emphasis on denim, Oxford shirting, knitwear, and outerwear. The collection aims to blend American basics with Parisian style.

Separately, Old Navy is launching a new subbrand, Old Navy Sport, to consolidate its activewear assortment. The new line will feature refreshed seasonal styles and modern silhouettes designed to offer performance and value. Old Navy Sport will be available in all stores, with dedicated shop-in-shop locations established in more than 40 stores. Gap Inc. CEO Richard Dickson identified activewear as a key area of strength for the brand intended to drive growth in the latter half of the year.