Gap launches Fall 2026 denim campaign with Malcolm Todd and Inde Navarrette

Gap has launched its Fall 2026 denim campaign, titled ‘Denim on your own,’ featuring musician Malcolm Todd and actress Inde Navarrette. The campaign focuses on personal expression and individual style through the brand's denim lineup.

As part of the project, Malcolm Todd recorded a specific rendition of Robyn’s song ‘Dancing on My Own.’ The campaign utilizes a music video-inspired aesthetic, showing the two stars moving through large white spaces. The rollout includes digital and social media channels, email, in-store displays, and out-of-home advertising, including billboards in Times Square and on Sunset Boulevard.