Garmin expands Southeast Asian presence with user growth and local campaigns

Garmin has reported significant growth and community engagement across Southeast Asia. In Indonesia, the company has surpassed 1.1 million active users, positioning the country as a key market within the region. This growth is attributed to an increasing local focus on measurable health metrics, including running, strength training, and stress management. To support this, Garmin offers various wearable lines such as the Forerunner, Venu, and vívoactive series.

In Malaysia, Garmin has launched the ‘Garmin Celebrates Lokal’ campaign to coincide with Merdeka and Malaysia Day. The initiative focuses on integrating fitness with local culture and artistry through a collaboration with self-taught artist Izzati Suza. The campaign aims to encourage active lifestyles by connecting them to Malaysian identity and community experiences.