Amazon Prime Day 2026 offers deep discounts on tech, fashion and home goods

Amazon Prime Day 2026 runs from June 23 to June 26, delivering steep price cuts across a wide range of product categories. In Europe, brands such as Levi's, Tommy Hilfiger, Jack & Jones and Pepe Jeans lowered the price of core clothing items to unprecedented levels. In the tech segment, Garmin’s Epix Pro 2 smartwatch was reduced by $500, while the Garmin Fenix 7X Pro Solar hit its lowest ever price of €460. Samsung’s flagship Galaxy S26 Ultra 512 GB was offered at a 45 % discount in Mexico, and refurbished Galaxy S25 Ultra models fell to as low as €817 in Spain.

Retailers also highlighted deals on mid‑range smartphones, including Xiaomi, POCO and Samsung models priced under €400, and on accessories such as ASICS running shoes with discounts up to 41 %. Lifestyle items like beach chairs, towels and the Foreo Bear 2 Eyes & Lips beauty gadget were featured with price cuts of up to 60 %. The event combined discounts of up to 30‑45 % on many electronics, while fashion and home‑goods sales saw reductions of 20‑60 %.

These promotions are available to Amazon Prime members in several markets, including Portugal, Colombia, Mexico, China and Spain, and are intended to drive consumer spending during the summer shopping window.