Garmin launches screenless Cirqa fitness tracker as fitness revenue jumps 25%
Garmin introduced the Cirqa Smart Band, a screenless fitness tracker priced at $199.99 (≈ €199.99) that operates without a subscription. The band offers up to ten days of battery life on a single charge and monitors a range of health metrics, including wrist‑based heart rate, Body Battery, stress, pulse‑ox, skin temperature, VO₂ max and sleep. It records more than 80 sports, syncs automatically with the Garmin Connect app and relies on a paired phone’s GPS for location data.
In its second‑quarter earnings release, Garmin reported a 25 % year‑over‑year increase in fitness‑segment revenue to $757 million, while outdoor‑segment sales fell 2 % to $483 million. CEO Clifton Pemble highlighted recent acquisitions of TrainingPeaks and TrainHeroic, describing a “360‑degree experience” that links device data with coaching platforms. The launch of the Cirqa Smart Band is positioned as a core part of Garmin’s strategy to attract everyday‑wellness consumers and expand its fitness‑wearable lineup.
The product has been announced in several markets, with local pricing reported at €199.99 in Europe, ₱12,690 in the Philippines and about VND 5.3 million in Vietnam. Reviews note its lightweight, stretchable band, a single physical button, and the absence of a mandatory subscription, differentiating it from competitors such as Whoop, Fitbit and Apple Watch.
Entities: CIRQA Smart Band · Clifton Pemble · Garmin Ltd. · Susan Lyman · TrainHeroic · TrainingPeaks · WHOOP
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Garmin’s fitness‑segment revenue grew 25 % year‑over‑year to $757 million in the second quarter. (company earnings release)
- [● 4 SOURCES] Garmin launched a screenless fitness tracker called the Cirqa Smart Band priced at $199.99. (Garmin product announcement)
- [○ 1 SOURCE] Garmin’s outdoor‑segment revenue declined 2 % to $483 million in the same period. (company earnings release)
- [● 3 SOURCES] The Cirqa Smart Band syncs data with the Garmin Connect app and does not have built‑in GPS. (product description)
- [● 3 SOURCES] The Cirqa Smart Band does not require a subscription for its core health‑tracking features. (product description)
- [● 4 SOURCES] The Cirqa Smart Band provides up to ten days of battery life on a single charge. (product specifications)
- [● 4 SOURCES] The device tracks heart rate, Body Battery, stress, pulse‑ox, skin temperature, VO₂ max and sleep. (product features)
- [○ 1 SOURCE] Garmin acquired the training platforms TrainingPeaks and TrainHeroic. (company announcement)