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[BUSINESS] · United States, Germany, Poland, Lithuania, Vietnam · 8 sources

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Garmin launches screenless Cirqa fitness tracker as fitness revenue jumps 25%

Garmin introduced the Cirqa Smart Band, a screenless fitness tracker priced at $199.99 (≈ €199.99) that operates without a subscription. The band offers up to ten days of battery life on a single charge and monitors a range of health metrics, including wrist‑based heart rate, Body Battery, stress, pulse‑ox, skin temperature, VO₂ max and sleep. It records more than 80 sports, syncs automatically with the Garmin Connect app and relies on a paired phone’s GPS for location data.

In its second‑quarter earnings release, Garmin reported a 25 % year‑over‑year increase in fitness‑segment revenue to $757 million, while outdoor‑segment sales fell 2 % to $483 million. CEO Clifton Pemble highlighted recent acquisitions of TrainingPeaks and TrainHeroic, describing a “360‑degree experience” that links device data with coaching platforms. The launch of the Cirqa Smart Band is positioned as a core part of Garmin’s strategy to attract everyday‑wellness consumers and expand its fitness‑wearable lineup.

The product has been announced in several markets, with local pricing reported at €199.99 in Europe, ₱12,690 in the Philippines and about VND 5.3 million in Vietnam. Reviews note its lightweight, stretchable band, a single physical button, and the absence of a mandatory subscription, differentiating it from competitors such as Whoop, Fitbit and Apple Watch.

Entities

CIRQA Smart Band · Clifton Pemble · Garmin Ltd. · Susan Lyman · TrainHeroic · TrainingPeaks · WHOOP

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