Garmin opens new physical store in Bologna

Garmin, in partnership with Percassi, has officially opened a new retail store in the historic center of Bologna, located at Via Rizzoli 7c. The opening is part of the American brand's strategic expansion within Italy, aiming to increase its physical presence and consumer proximity.

Stefano Viganò, CEO of Garmin Italy, stated that the new location is a significant piece of the company's growth strategy in the country. He emphasized the value of direct contact with consumers, allowing the brand to present its full range of products and provide personalized guidance to customers. This move follows the success of Garmin's existing stores in Milan.