Gatorade launches limited edition grape flavor for Alianza Lima's 125th anniversary

Gatorade, in collaboration with bottler cbc Perú, has released a limited edition grape-flavored beverage to celebrate the 125th anniversary of the Peruvian football club Alianza Lima. The special edition will be available throughout October in supermarkets and local stores nationwide.

As part of the campaign, various promotional activities have been organized. Customers at Plaza Vea can enter a sweepstakes for an exclusive experience featuring a meeting with professional players and a guided tour of the Alejandro Villanueva stadium. Additionally, the convenience store chain Tambo will serve as the exclusive retailer for the product in its channel, offering prizes such as autographed jerseys, posters, and official merchandise.

The partnership between Gatorade and Alianza Lima has spanned over a decade. Gatorade has recently renewed its contract as the official hydration partner for the club through the end of 2027.