GAV Hotels and Resorts Unveils New Brand Identity for Nationwide Expansion

GAV Hotéis e Resorts announced a corporate re‑branding, changing its name from GAV Resorts to GAV Hotels and Resorts. The new visual architecture was created by São Paulo‑based design studio Colletivo Design and is intended to unify the guest experience across all properties while preserving each hotel's unique character.

The redesign introduces a flexible umbrella brand that links assets such as Porto 2 Life, Porto Alto and Pyrenéus Residence under a common visual system. Founder of Colletivo, Vanessa Queiroz, said the change “is not an aesthetic exercise but a strategy,” reflecting the company’s mature phase and its plan to consolidate and expand its presence in strategic tourism destinations throughout Brazil. GAV, founded in 2014, operates across development, incorporation, sales and management of hotel‑resort projects, targeting family and leisure travelers.

The branding overhaul is positioned as a strategic step to support sustainable growth and to present a consistent promise of quality, hospitality and belonging across the network.