GB Auto opens first iCAUR showroom in Egypt

GB Auto, the exclusive agent for the iCAUR brand in Egypt, has inaugurated its first showroom at ‘The Strip’ within the Sodic West project in Sheikh Zayed. This opening is the first step in an initial expansion plan that includes three showrooms intended to strengthen the brand's presence in the local market.

Since entering the Egyptian market in August 2026, iCAUR has utilized a ‘Born to Play’ philosophy, focusing on design, freedom, and lifestyle-oriented experiences rather than traditional automotive retail. The new facility features a modern design aimed at allowing customers to interact with the vehicles in a non-traditional environment.

The launch event included the delivery of vehicles to customers and test drives for the iCAUR V27 model. Saad Habib, Chief Operating Officer of GB Auto, stated that the showroom is designed to reflect the brand's personality and provide an integrated experience from discovery to after-sales service. Tim Zhang, General Manager for the Middle East, noted that the opening is a significant milestone in establishing the brand's vision of combining bold design with smart technology in the Egyptian market.