Arabian Travel Market 2026 opens in Dubai

The 33rd edition of the Arabian Travel Market (ATM) opened on September 14, 2026, at the Dubai World Trade Centre. The four-day event brings together the global travel and tourism community to discuss industry trends, innovation, and future growth.

Under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, the exhibition focuses on artificial intelligence, digital transformation, and sustainable growth. A new dedicated segment, ATM Travel Tech, makes its debut this year to highlight technological advancements in the sector.

Dubai’s Department of Economy and Tourism (DET) is participating alongside over 115 public and private sector co-exhibitors. The event serves as a platform for airlines, hospitality brands, and tourism authorities to strengthen commercial relationships and address the evolving expectations of modern travelers. The exhibition highlights the growing competition in the region, particularly between the UAE and Saudi Arabia, as both nations vie for leadership in business and leisure tourism.