Geely Auto Indonesia partners with Chelsea FC for pre-season tour and fan events in Jakarta

Geely Auto Indonesia has formalised a global partnership with English club Chelsea Football Club, branding itself as the Official Indonesia Pre‑Season Tour Partner for the club’s 2026 pre‑season tour. The collaboration, called “The True Blue Journey”, links Geely’s dealer network, the GAIKINDO Indonesia International Auto Show (GIIAS) 2026 and a friendly match between Chelsea and AC Milan at Jakarta’s Gelora Bung Karno Stadium on 8 August 2026. Activities include a Chelsea Corner at GIIAS, test‑drive events at Geely dealers, and a meet‑and‑greet with Chelsea legend Roberto Di Matteo. Constantinus Herlijoso, Sales and Channel Development Director of Geely Auto Indonesia, said the partnership reflects shared values of performance and growth and uses football as a platform to connect automotive innovation with consumers’ lifestyle.