Geely launches direct sales program in Brazil with discounts

Geely has launched a direct sales program in Brazil, offering discounts of up to 11% for corporate clients (CNPJ), taxi drivers, and people with disabilities (PcD). The program applies to the brand's current lineup in the country, which includes the EX2 electric hatch, the EX5 electric SUV, and the EX5 EM-i plug-in hybrid.

Taxi drivers receive the most significant reductions due to tax exemptions. For example, the EX2 Pro is priced at R$ 104,212 for taxi drivers, compared to its retail price of R$ 123,800. Corporate direct sales for the EX2 Pro are set at R$ 116,372. The program also includes financing options with monthly rates of up to 0.99% for up to 36 installments.

Geely is currently working on the nationalization of two models, with plans to begin production of the EX2 and the EX5 EM-i at the São José dos Pinhais plant in Paraná before the end of 2026. The company holds a 26% stake in Renault's Brazilian operations.