Gelprime and Prat’s launch collagen-enriched orange juice

Gelprime, an MBRF-invested company, has partnered with Prat’s to launch a functional orange juice containing 15 grams of hydrolyzed collagen protein per package. The beverage consists of 94.9% juice and 5.1% protein, formulated over six months to maintain natural flavor and aroma without the typical sensory characteristics of collagen.

This launch is part of a broader strategy by Gelprime and MBRF to expand collagen applications beyond traditional supplements into everyday consumer goods. The companies are developing formulations for various categories, including coffee, pasta, bread, biscuits, cereals, sauces, energy drinks, and dairy beverages.

MBRF recently announced a R$ 500 million investment in Gelprime, aiming to double production capacity to 30,000 tons per year by 2030. The collagen is produced from bovine raw materials, a move intended to add value to MBRF’s existing resources. The company also integrates collagen into its own product lines, such as the Perdigão Meu Menu ready-meal series.