Gem-Maxxing social media trend spreads to food and accessories

A new social media trend known as ‘Gem-Maxxing’ is gaining popularity, involving the decoration of various surfaces with small, colorful, and shiny stones or stickers. The trend has expanded from personal accessories and clothing to include food items.

Kylie Jenner is credited with bringing significant attention to the movement after sharing images of her birthday cake decorated with colorful stones. In Turkey, the trend has been adopted by various figures, including Hande Erçel, who decorated her sister Gamze Erçel’s pregnant belly with stones. The trend has reached extreme examples in the region, such as a social media influencer decorating onion pickles and roasted vegetables with colorful gems.