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OpenAI launches ChatGPT Ads in Europe and adds macOS Messages integration
OpenAI is expanding its commercial model by launching ChatGPT Ads in 31 European countries, including the 27 EU member states and EFTA nations such as Norway, Iceland, Liechtenstein, and Switzerland. The rollout, scheduled for August 24, follows a six-month pilot in the United States.
Under the new system, advertisements will appear below generated responses and will be clearly labeled as sponsored. To maintain privacy, OpenAI states that advertisers will not have access to user conversations, history, or personal data. The ad-free experience remains available for users with Plus, Pro, Business, or Enterprise subscriptions, as well as for users under the age of 18. However, the ChatGPT Go subscription plan will still include advertisements.
In a separate technological update, OpenAI has introduced a new plugin for ChatGPT on macOS. This feature allows the AI to read, search, and manage conversations within the Apple Messages app, supporting iMessage, SMS, and RCS protocols. This functionality is exclusively available for Mac computers equipped with Apple Silicon chips and requires explicit user approval for message actions.
Entities
Apple · ChatGPT · EFTA · European Union · Meta · OpenAI · Sam Altman
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] OpenAI reported operating losses of approximately 8 billion dollars in 2025. ameve.eu
- [● 7 SOURCES] Users with Plus, Pro, Business, or Enterprise subscriptions will not see advertisements. ameve.eu · www.botosaneanul.ro · www.que.es · tech-noisy.com · cphpost.dk · +2 more
- [● 4 SOURCES] Advertisements will be clearly labeled as sponsored and visually separated from organic responses. www.botosaneanul.ro · www.que.es · vesti-online.com · tech-noisy.com
- [○ 1 SOURCE] The rollout includes 27 EU member states and EFTA countries including Norway, Liechtenstein, Switzerland, and Iceland. www.botosaneanul.ro
- [● 9 SOURCES] OpenAI is launching ChatGPT Ads in 31 European countries starting August 24. ameve.eu · www.botosaneanul.ro · cphpost.dk · www.world-today-news.com · vesti-online.com · +4 more
- [● 5 SOURCES] Users under the age of 18 will not be shown advertisements. ameve.eu · www.botosaneanul.ro · tech-noisy.com · cphpost.dk · ppc.land
- [● 3 SOURCES] The ChatGPT Go subscription plan will still include advertisements. www.botosaneanul.ro · www.que.es · tech-noisy.com
- [● 5 SOURCES] Advertisers will not have access to user conversations, history, memory, or personal data. vesti-online.com · tech-noisy.com · www.botosaneanul.ro · ameve.eu · www.danstapub.com
- [● 3 SOURCES] A new ChatGPT update for macOS allows users to use a plugin to read, search, and manage Apple Messages conversations. www.hwupgrade.it · android-mt.ouest-france.fr · dinbedrift.no
- [● 3 SOURCES] A new ChatGPT update for macOS allows the AI to read, search, and manage conversations within the Apple Messages app using a plugin. www.hwupgrade.it · android-mt.ouest-france.fr · dinbedrift.no
- [● 2 SOURCES] The macOS plugin requires Apple Silicon chips and is not compatible with Intel-based Macs. android-mt.ouest-france.fr · www.hwupgrade.it