Gen Z adopts ‘Nonnamaxxing’ lifestyle trend

A new lifestyle trend known as ‘Nonnamaxxing’ is gaining popularity among Generation Z on social media platforms like TikTok and Instagram. The term combines the Italian word for grandmother, ‘Nonna’, with the suffix ‘-maxxing’, which refers to the optimization of a specific area of life.

Moving away from constant digital connectivity and self-optimization, followers of this trend embrace the slower, more intentional habits associated with traditional Italian grandmothers. Key activities include cooking homemade pasta, baking bread, knitting, gardening, and enjoying shared meals. The movement emphasizes deceleration, analog hobbies, and mindful daily routines as an alternative to the high-speed, digital-heavy lifestyle often associated with younger generations.