Gen Z adopts ‘polyester’ as viral slang for unauthentic content

The term ‘polyester’ has emerged as a viral slang word among Gen Z and Gen Alpha on platforms like TikTok. While the word literally refers to a synthetic fabric, in internet slang, it serves as a code for anything perceived as fake, unauthentic, or forced.

Users apply the term to various scenarios, such as meticulously staged spontaneous moments, insincere public apologies, or influencers who feign enthusiasm to promote sponsored products. The term ‘Polyester Prince’ is also used to describe such individuals. This linguistic trend reflects a growing skepticism toward curated online personas and a desire for genuine content.