Gen Z leadership and recruitment trends in Vietnam

In Ninh Binh, young individuals are increasingly taking on grassroots leadership roles. Nguyen Thu Hien, a law graduate born in 2000, was elected as the village head of Phu Hau in Khanh Thien commune after previously working in an office setting. Her approach focuses on community connection, cultural and sports spaces, and implementing “smart village” models through digital transformation.

Simultaneously, labor experts in Vietnam are discussing new strategies to attract Gen Z workers. During a workshop organized by the Vietnam General Confederation of Labour, participants suggested using short-form videos (2–3 minutes) to communicate essential information regarding wages, benefits, and legal rights. Experts noted that to attract younger generations, communication must emphasize practical benefits such as flexible hours and competitive pay, while also encouraging workers to adapt to automation and digital shifts in the manufacturing sector.