Gen Z urged to follow passion as AI reshapes job market

Young people of Generation Z are entering a rapidly changing labour market where artificial intelligence is automating many entry‑level roles. Economists and technology experts warned on 13 July that AI could trigger a large‑scale shift in employment, making traditional university degrees less guaranteed for jobs.

Conventional career advice such as “follow your dreams” is increasingly seen as outdated. Analysts suggest that focusing on personal passions may be a smarter, more profitable strategy. A recent Federal Reserve of New York survey found that about 40 % of recent American graduates work in positions that do not require a college degree, highlighting the growing mismatch between education and available work.

Authors and commentators, including former venture capitalist Bill Guerretti and journalist Jodi Cantor, are offering new guidance to help Gen Z navigate these challenges and build careers they truly enjoy.