Generación 2026 streamer festival to be held in Buenos Aires

The Generación 2026 festival, a large-scale event for digital content creators, is scheduled for December 11 and 12, 2026, at the BA Ferial (formerly Costa Salguero) in Buenos Aires, Argentina.

The festival features three simultaneous stages named Play, Click, and Trend. It aims to transform virtual content into tangible experiences through live interviews, games, and direct audience interaction. The lineup includes prominent streamers such as Rubius, Spreen, Alejo Igoa, Ian Lucas, Robleis, Jordi Wild, Grefg, Nil Ojeda, and Farid Dieck.

A major highlight of the event is the return of Rubius to Argentina after more than ten years. His Saturday night performance on the Play stage is scheduled to be shared with Spreen. Due to high demand, the individual Show Pass for his presentation has already sold out, meaning attendees must now purchase a Play Pass or a full Festival Pass to see him.