Häagen-Dazs to exit Brazilian market after nearly 30 years

Häagen-Dazs will cease distribution in Brazil after nearly 30 years of operation. The decision was confirmed by General Mills, the brand's owner, as part of a global portfolio reshaping strategy announced in March 2026.

This move follows General Mills' agreement to sell its Brazilian operations to the 3corações group for R$ 800 million. While the transaction includes brands such as Yoki and Kitano, Häagen-Dazs was excluded from the deal. The sale, which involves supply chain assets in Minas Gerais and Mato Grosso, is expected to conclude by the end of 2026, pending regulatory approval.

General Mills stated that the restructuring aims to improve profit margins and concentrate resources on priority global categories, including premium ice cream, Mexican food, snacks, and pet food. The brand, which entered the Brazilian market in 1997, will gradually disappear from retail shelves as existing stocks are sold.