General Motors uses immersive simulators to develop autonomous driving

General Motors is utilizing advanced 360-degree immersive simulators at its Global Technical Center in Warren, Michigan, to refine autonomous driving technology. These simulations allow volunteer drivers to experience various real-world scenarios—such as heavy rain, construction, and hilly terrain—within a controlled environment.

Beyond testing vehicle hardware, GM uses these simulators to monitor human physiological responses, including eye movement, heart rate, and perspiration. This dual approach aims to improve Advanced Driver Assistance Systems (ADAS), which currently include features like automatic emergency braking and lane-centering assist.

The industry goal is to transition from ‘hands-free’ technology to ‘eyes-off’ capabilities. Automakers view this evolution as a significant commercial opportunity, as consumers are expected to pay for subscription-based services that allow them to reclaim time by not needing to monitor the road constantly.