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[SPORTS] · Austria, Germany · 6 sources

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Generali Group becomes Presenting Partner of the Davis Cup

Davis Cup Generali Group tennis sponsorship World Tennis sports partnership

The Generali Group and World Tennis have announced a multi-year global partnership, establishing Generali as the Presenting Partner of the Davis Cup. Moving forward, the 126-year-old tennis competition will be officially known as the ‘DAVIS CUP BY GENERALI’.

The agreement aims to drive the commercial development of the tournament starting in 2026. The partnership will include brand integration across international television broadcasts, arena visibility, and prominent placement on courts and media walls.

This collaboration expands Generali’s existing presence in professional tennis, which includes sponsorships such as the Generali Open in Kitzbühel, the Rolex Monte-Carlo Masters, and partnerships with the German Tennis Federation (DTB) and the Royal Spanish Tennis Federation (RFET).

Entities

Davis Cup · World Tennis

Sources

Generali s krovnim partnerstvom Davisovega pokala odpira novo poglavje v svetovnem tenisu [obalaplus.si]
Davis Cup by Generali ⋆ TOP News Österreich - Nachrichten aus Österreich und der ganzen Welt [www.top-news.at]
Coppa Davis, Generali diventa presenting partner: nasce la “Davis Cup by Generali” [www.ubitennis.com]
Generali i World Tennis potpisali višegodišnje globalno partnerstvo za Davis Cup - Biznis i Finansije [bif.rs]
Generali torna-se a principal patrocinadora da Taça Davis, no ténis [eco.sapo.pt]
Davis Cup by Generali [www.presse-nachrichten.de]