Generali launches refreshed TU TERAZ brand campaign

Generali has launched a refreshed version of its ‘TU TERAZ’ (HERE NOW) brand campaign. The initiative is an evolution of the Group’s global communication platform, designed to emphasize the importance of the present moment and the company’s role as a lifelong partner for its clients.

The updated campaign introduces a more modern and distinct visual language intended to strengthen brand recognition across all customer touchpoints. According to Katarzyna Rakowiecka, Marketing Communications Manager at Generali Polska, the refresh focuses on visual identity and communication consistency while remaining faithful to the core values of closeness, responsibility, and support.