Generali Polska launches new home insurance campaign

Generali Polska has launched a new phase of its ‘TU TERAZ’ communication platform with a campaign titled ‘Generali, with thought for home and family’. The initiative focuses on promoting home and apartment insurance through digital channels and social media.

The campaign comes amid rising property values in Poland. According to data from Statistics Poland, residential property prices in the second quarter of 2026 were 6.3% higher than the previous year, with primary market prices increasing by 6.5% and secondary market prices by 6.1%. Additionally, between January and August 2026, 132,200 new apartments were completed in Poland, a 4.5% increase compared to the same period in the previous year.

Konrad Słonecki, Manager of Individual Property Insurance Development at Generali Polska, emphasized that customers should prioritize the scope of protection over price. The insurance options include coverage for houses, contents, detached garages, and outbuildings, or for apartments including related rooms. Customers can choose between named risks—such as fire, explosion, and lightning—or an ‘All Risk’ formula, which covers events not specifically excluded in the general terms, including certain damages resulting from leaving windows open.