Generate launches sports‑performance campaign in New Zealand

Generate, a KiwiSaver and Managed Funds provider, has introduced “The Generate Performance Report”, a brand campaign created with advertising agency True. The campaign links New Zealand’s celebrated sporting moments to the company’s focus on long‑term investment performance.

The first execution debuted during TVNZ’s coverage of the FIFA World Cup, reaching a peak audience of 761,000 for the final and over 20 million streams on TVNZ+. Video spots are hosted by New Zealand comedy legend Brynley Stent, directed by James Anderson, with motion graphics by Kyle Stoffberg of Moves. Liz Harding, Head of Client Experience & Marketing at Generate, said the campaign allows the firm to appear alongside top national performances, reinforcing its commitment to performance.

The series will roll out across key sporting events throughout the year, with each spot highlighting a memorable Kiwi sporting achievement.