Generation Z drives resurgence of American Horror Story

Generation Z is driving a resurgence in viewership for the first season of American Horror Story, fifteen years after its 2011 debut. Nielsen data indicates that Gen Z accounts for 36% of the audience for the inaugural season, 'Murder House', the highest percentage among all seasons of the series.

This trend is attributed to a fascination with the aesthetic and cultural markers of the early 2010s. The show's fashion, music, and melancholic atmosphere resonate with younger viewers on platforms like TikTok, Pinterest, and Instagram, effectively serving as a time capsule for the era.