Generation Z lifestyle trends show shift toward sustainability and digital payments

Generation Z is driving significant shifts in lifestyle and consumption habits, particularly regarding sustainability, fitness, and digital finance.

Environmental awareness and economic practicality have led to a surge in the use of reusable tumblers. Beyond reducing single-use plastic waste, these containers serve as lifestyle statements and offer thermal benefits for beverages.

In the realm of physical activity, popular trends among young people include running, hiking, and trail running. These activities are often driven by a desire for social interaction through running communities or a connection with nature.

Financially, the generation is increasingly adopting a cashless lifestyle through QRIS (Quick Response Code Indonesian Standard). This preference is fueled by the speed of transactions, cross-platform compatibility between various e-wallets and banks, and the widespread availability of QR codes among merchants ranging from large supermarkets to small street vendors.